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The May 27 deadline for entries to the 2005 MM&M Awards is looming. Don’t miss your chance to participate in the industry’s most prestigious awards for marketing excellence.
Novartis and Deutsch, the agency behind its Lamisil Digger the Dermatophyte and Zelnorm’s “Bellies” ads cleaned up at last year’s MM&M Awards, carting home honors for Best Total Integration Program (large companies), Best TV Campaign and Best Product Launch Ad in Consumer Press. Can anyone top that?

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There’s only one way to find out. The May 27 deadline for entries is fast approaching. Our distinguished panel of judges, drawn from the top ranks of pharma companies, agencies and medical publishers, will convene July 11 to pore over hundreds of entries and pick the year’s best advertising creative, medical publishing and media planning and buying for pharmaceuticals. Their 22 choices will be announced November 9, in a gala ceremony at New York City’s Tavern on the Green.
Attendees of last year’s inaugural Awards ceremony will know what a glamorous and exciting night is in store for the industry this November. The first MM&M Awards, conceived to honor great industry marketing with authority and credibility, was an evening to remember, giving 500 top pharmaceutical marketers a prestigious forum in which to mingle with their peers and bask in the glory of their efforts.
“The quality and substance of the evening were all first class,” says Robert A. Girondi, senior director, agency network relations and media planning, AstraZeneca.
This year’s awards promise to be even better, with streamlined categories and a larger venue. New category groups, modeled on feedback from participants, judges and awardees, include “Media Planning and Buying” and “Publishing,” replacing last year’s “Media Awards,” and “Creative,” in place of 2004’s “Advertising” categories.
One thing that won’t change is the independence of the industry’s only honors judged by a jury of your peers, whose unquestionable expertise lends luster to the awards. An MM&M Award symbolizes the best that healthcare marketing and communications has to offer, serving not only to celebrate successes, but to motivate teams and individuals to do their best. And MM&M Awards serve honorees as valuable marketing tools, bearing the authority of our esteemed judges’ carefully considered estimation and not the seemingly-arbitrary backroom choices of many awards programs.
“In the matter of one evening, we were able to raise to new levels our industry profile and brand equity,” says Michael Konin, marketing strategist at Cadient Group. Ken Begasse, Jr., partner and director of client services at Concentric Healthcare, says the MM&M awards are a cut above. “The bar has been raised,” says Begasse, Jr.
An MM&M Award means business. You have to be the best in your field to get one. Of course, you also have to enter. You’ll find an Awards entry kit on page 71 of this issue, or online at www.mmm-online.com. Entries may be submitted for 22 awards covering advertising, media buying, planning and publishing, PR, direct marketing, digital promotions and integrated campaigns. Written entries should run no more than 500 words, accompanied, where appropriate, with supporting materials. Late entries will be accepted through June 4, but why pay the penalty? Act now and don’t miss this opportunity to win recognition for your work - mail your entry form and supporting materials to us by May 27. And good luck.
For more information on entries, call Jennifer Burke at (646) 638-6021 or email jennifer.burke@haymarketmedia.com. For details on sponsorship opportunities, contact John Gent at (646) 638-6015 or emailjohn.gent@haymarketmedia.com.
THE JUDGES
The following executives were confirmed as of April 19.
Jack Barrette, Yahoo! Inc.
Lynn Benzing, Patient Marketing Group
Daria Blackwell, Know/edge Clinic, lnc_
David Catlett, Ketchum
Nick Colucci, Publicis Healthcare Communications Group
lan Cross, I-Site
Anne Deveraux, BBDO
Deborah Dick-Rath, Novartis
Tom Domanico, FC6 Healthcare
Jim Dougherty, McGraw-Hill Healthcare Information Group
Michael Durand, Porter Novelli
Angela Federici, M/llward Brown
Matt Giegerich, Commonwealth
Robert Girondi, AstraZeneca
Marita Gomez, Healthlnfo
Nefertiti Greene, Forest Laboratories
Michael Guarini, Ogili/y & Mather
Steve^amburg, Nelson Comms.
Diane Harri, Euro RSCG Life Worldwide
Stu Klein, The Quantum Group
Peter Labadie, Williams-Labadie
Mike Lazur, Jorre LazurMcCann
Julie Lux, Schering-Plough
Dan McKillen, HealthDay
Kevin McMurtry, Advanced Hea/th Media
Steven Michaelson, Wishbone
Larry Mickelberg, Medical Broadcasting Company
Edward Mitzen, Paiio Communications
Chet Moss, Euro RSCG Life LM&P
Bill Mulligan, Ogih/yHeaithworid
Richard Nordstrom, McCann Healthcare Worldwide
Julian Parreno, Harte-Hanks
Charlene Prounis, Flashpoint Medica
Andrew Rider, Deutsch
Thomas Rogers, Mindspan
John Scott, CorbettAccel
Stephen Selinger, Compas
Jack Slonaker, Cline Davis & Mann
Dale Taylor, Abefeon-Tayfor